On one side, we need to find many options and alternatives before we (think we) can find the best solution for our goal reaching, but did you know that this is a trade-off production?
We know that without options there is no real choice but the dry “whether or not” decision itself. That´s not sufficient for being sure that we chose the best outcome. We simply won´t feel successful. So we tend to look for a lot more information and come up with more options. Good! We broaden our choice buffet. As a result, to minimize our choice to the best option we have to make trade-offs. And right here starts a paradox of choice….
Take it as a fact: whenever we are forced to make decisions involving trade-offs, we feel less good about the option we choose than we would have if the alternatives hadn´t been there. WHY? Losses count double as painful as a gain does! So the more pain we add the less we feel good.
Negative emotions distract us – inducing us to focus on the emotion rather than on the decision itself (“The Paradox Of Choice” – Why more is less – page 132). When our decisions involving trade-offs rise, emotions become more powerful, and this will impair our decision making. Ever noticed on yourself?
Was it choosing the last vacation spot? Or the new car 2 years ago? How many good apartments or nice houses did you check before you chose the one you loved most? How did it feel – back then?
We seem to do our best thinking when we are feeling good. Complex decisions with multiple options inclusive many different features, demand our best thinking. This slows us down. And those very decisions seem to induce in us emotional reactions that will impair our ability to do the kind of thinking that right here is necessary. We´re trapped.
Stop looking for more options when you think “this is enough” to choose from. Know your level!
BE A DECISION MAKER. BE OUTSTANDING.
rita jaskolla – Leadership Architect –