The product portfolio of a company needs to be discussed, annually.
What´s a typical signal?
- Last years sales
- Customer complaints
- Customer feedback
- Market research
- Internal voices
- Production breakdowns
Imagine all those sources gave a clear signal that one of your products of the portfolio is not the best horse anymore in your companies race. Imagine today, you´re the CEO of this company. Dress with that role and be the CEO for this moment.
You can either be the CEO of a technology company or a fashion company. One deals with techniques for practical functionality and the other deals with creatively combined colours and a design.
Level 3: Technology – Intels decision after being lucky –
Intel started out with memory chips and was leading this technology for a long time. Until more and more competitors showed up with their own creation of memory chips. Intel then still was leading but their innovative development team silently created the microprocessors. Their big break with this new product appeared with 3 letters on their horizon, named IBM. They choose Intels processors for their complete hardware. Big deal!
Suddenly Japan run ahead with multiple generations of memory. Intel couldn´t believe it first, denied the fact and then turned out to be late in their own race. Intel had to respond! Intel lost money. 100% of the old market share in Japan was doubled within 10 years and reached the figure of 60% shares in total. After 15 years there was no more battle for Intel. The figures in the market were very clearly distributed.
And Intels CEO had to make a decision!
Do you have an idea with which thought-process Intels Board worked to solve their major problem? ……… t.b.c.
–>> Your take-away: when we want something to be true, we will spotlight the things that support it! Until the figures tell the truth.
BE A DECISION MAKER. BECOME OUTSTANDING.
rita jaskolla – Leadership Architect –