In my last blog-post I wrote about the 2 different functions of setting criteria to make a decision. There is either the criteria to widen the options and think about what is there to choose from, with the aim to get the most desirable outcome and on the other side we need elimination criteria to kick all other alternatives out and end with the one – and only choice!
The goal is to take & walk the next step with this decision result and be sure, this step won´t be the last one we have to take! We have to eliminate choices by only looking at the relevant feature(s) or characteristic(s) for our selection of people or items.
You think it´s hard for you? It is.
You´re asking me why? We have to look at the differences and parts of being “unlike” from the others. Right here at this point of eliminating you need to know what you want or need or generally aim at! Again as an info, every differentiation depends on the awareness of relevances and serves for a classification. You may like to watch this short video-clip: How to eliminate to get to 1 choice only
ATTENTION thou´: This process indicates the ability of discrimination and it is logically assisted for decision making! Let´s look at the 3 examples I already wrote about in my last blog-posts:
There is the TARGET GROUP, the NEW OFFICE we look for, and the people we need for a NEW TEAM. You may ask now: HOW can I approach the last step and figure out to KNOW what I need and want most –>> to get the most desirable result? Here´s how you start:
1. VISUALIZE your ideal customer: give this person a certain figure, clothes, a name, a life with education, sports/hobby and an income. Imagine you see the customer in 20 minutes to have a conversation and get to know her or him. Maybe it´s hard to do for you, because you´re a start-up entrepreneur, who never dealt with a specific customer before!? Yes, it´s hard to pick 1 out of a crowd. But, just do it.
VISUALIZE your idea office: how many windows do you see? Where is the sun? How small or big is it? Where is the table and the desk? Who else works with you and where do everyone has their place? Now look outside the window you´re sitting, what do you see? A street? Buildings? A park? The tube station? A parking lot? On which level are you – is it the 2nd floor?
VISUALIZE your team: how many people do you see? Three or four? How old are they? What do they talk about when having a coffee break? What do they wear? How old are they? Is it a mixed group?
2. Give this CUSTOMER a relevance because she or he will buy your product! She or he needs to be in a situation that requires your product or service. Think of this situation, this one situation. Imagine you speak with this customer like a doctor does when speaking to a certain patient with a certain illness. Add a contrast! Then this person will automatically duplicate! It´s an unnatural approach which you have to practice here, I agree, but this is how you start creating your customer GROUP! Think of the practice of a doctor you´ve met in your life if it helps.
Give your OFFICE a relevance because you will be there every day! Are you going to meet clients, yes? Daily? Are you working on your own or with an assistant or a team? Do you need many windows, yes? Why? Do you need a seminar room or just space for desks and data? How is the style of it? Rather modern? Old and antique? Do you prefer glass doors or wooden doors? Do you need privacy or teamwork without hurdles? Create a contrast to everything else you thought about it to differentiate.
Give your TEAM a relevance! What do you need to accomplish altogether? On what will you work on: Development? Production? Marketing? Sales? Who of them needs to be the head of…. ? How many men and women do you spot around you? What will you talk about all day? What do they need to know? What would you love that they´ve experienced in their lives? Think of characters! Differentiate!
Do you need deciders? Slow deciders? Feedback deciders? Or fast deciders who tend to take back what they choose before as a creative process? The decider-type is important, and there are 5 types on the market.
Be creative and create a list with details! Brainstorm about it, sleep on it, add more. Be sure that you add criteria to build a personality, an architecture or a team. Then form each in a way that it´s only 1! That means you only see 1 customer, a person, you only see 1 office, something you love and like, you only see 1 team of certain people and nobody else! That ´s how you widen options and eliminate until all favourite aspects are included!!
HOW TO choose your favourites is my next topic on Wednesday –
BE A DECISION MAKER. BECOME OUTSTANDING.
rita jaskolla – Leadership Architect –