Viktoria´s “Secret”

I can´t remember if it was in 2002 or in 2005 but I recall well that I was sitting in the office of my friends in Sacramento, CA. when I dialed the phone-number of the Viktoria´s Secret Headquarter, I think, on the Eastcoast.

I live in Europe and I LOVE the lingerie and all other fine products from Viktoria´s Secret.  So any time I visit the United States I go there for shopping.  I love the way they pack my choices!  It makes me smile.

On that particular vacation day I was sitting there and I decided to call them and ask whether they plan to open a store in our country, maybe in Berlin, or not.  And if not, then – why not?  “Gosh I would love to run their store but I am not from this biz-field….”

As so often when making new contact in the United States I was lucky to speak with a competent person.  I introduced myself and then asked politely why there´s no store in our country …. simply because I can image that they don´t take advantage of a huge, huge market!  “Maybe their business runs well anyway?” was one of my thoughts before I called.

The answer of why there is no Viktoria´s Secret store in our country was chilling and I only thought for a half minute before I agreed to their argument.  I told them frankly that I fully understand their decision.  They simple don´t want to do business with us!  I know pretty well how our people do business (not all, but many) and it´s ruled by opposite habits and behaviour than American biz people deal with each other.

In August 2013 the first Viktoria´s Secret Shop opened their doors at the Hamburg Airport!  It took some time but thank God it wasn´t a fix decision to not sell their great products in our country.  Now it only takes me a 1.5 hour drive and I love to have business with American people.   Don´t you as well?

BE A DECISION MAKER.  BECOME OUTSTANDING.

rita jaskolla – Leadership Architect –