The future asks brands to make their customers lives better and follow their needs. The brands which follow this request will be thriving, but how will they do it? A product cannot simply survive on its own, asking to be bought only by existing in a niche. The demographics already offer less customers of a certain age and the way our teenagers grow up is different then the baby boomers did. Way different!
The industrial age gets old and grey….. and we all watch it! If you DECIDE now to improve your customers life, ask yourself: “What´s your next step to get there?”
Let me ask you passively: will you keep up with consistent product improvement or with your customer service? What sticks more to keep the Sales coming in? Are you smart, will you go for both? Think about it and call your staff in for a meeting. Check your calendar – now.
Look at your agenda for this meeting – what´s there to discuss?
- re-thinking the organizations structure
- re-thinking current strategies in terms of long-term survival
- designing new marketing strategies
You need to craft a human strategy and deliver higher levels of well-being for your customers across your market field. Know about the necessary intervals when launching something new. The marketing goal is to awake higher levels of human potential in your customers. We live in an IT information driven technology age and there are no more secrets we can hide. The business world is translucent.
Our customer seeks what supports his actions and decisions. He chooses!
The market power already shifted from the power of the companies to the power of the customer. Give the customer your power and he will love your product and service if it serves him best. He will let you know, either directly or indirectly.
Be best. Stay best. Stay visible. Be reachable.
BE A DECISION MAKER. BECOME OUTSTANDING.
rita jaskolla – Leadership Architect –