I checked in Wikipedia what “to be authentic” means and this is the result: Authenticity concerns the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.
Be authentic, be yourself is the todays message! It has to do with self-acceptance and it all goes back to what I wrote about from my first (1) part of this series:
- count your successes
- know your talents, do the Gallup-test
- who and what are you? Answer these questions
- trust yourself
- believe in yourself
….and by now you have a realistic chance to be and act authentic.
It´s all you need to go out and accomplish whatever you want! Your goals will now match your personality and once you can market your dreams, goals and yourself with its matching communication or say “language” – because they´re in alignment with “who” and “what” you are – people will trust you, believe in you, understand and SUPPORT you.
If you run a business and follow these steps, your target group will even become more easily your customers:
- List your products and innovations
- Tell in your banner what the company “stands for” (value)
- Show who works for you (a few examples OR “about me” page)
- List the prices your company has won or display your certificates
- Have a new plan, show a direction, be the leader
This is a simple translation from the above listing (1-5) for single personalities. It shall describe what it means for a company to reach a level of trust and belief by the customers. The system runs by the same process, but each system demands and gets its own language. We need a clear language to communicate our message to grow our business and market shares. That´s the whole secret!
If you step out now as an authentic person or company, you are just 1 step away from being a self-leader! If you care about yourself, your customers and friends, you will become a great self-leader.
BE A DECISION MAKER. BECOME OUTSTANDING.
rita jaskolla – Leadership Architect –