The 2 Function Criteria
Hi everybody,
today I offer further information about setting criteria when we start a decision process! Any time we have to think through some options we´re confronted with a decision process.
To keep things apart from one another we need to set criteria! Criteria describes a contrast. And there´s two different functions for setting criteria: the criteria of choice (to widen options) and the elimination criteria, to reduce the options to one! To the only one – which makes you happy in the end or for quite a necessary while before you move on….
How do you do it? Here´s how “differently” you have to look at the 2 functions of setting criteria
A. Criteria Of Choice:
- expanding your options: open the mental door to let more alternatives in
- determine what´s necessary for you
- end the process
- analyse your criteria quickly
- think of the course of development
B. Elimination Criteria:
- start reducing your options by what´s most important for you or the client
- filter the most desirable outcome of all the options/alternatives
- align the quick analysis towards the goal (!)
- say strictly “good-bye” to the other options and delete them
- make the final choice
As a teaser, pls. feel free to watch the short video-clip where I explain this process: 2 different criteria to obey
Let me give you a few more examples to make sure you fully understand the difference of those 2 criteria functions:
SALES – defining a target group via criteria of choice
age, income-level, location where they live, their looks/clothes they wear, to which music do they listen, which car do they drive, to they only take the tube….. see them as a group!
– reducing via Elimination Criteria:
25-30 years old, 30K salary, downtown, apartment, jeans & sneakers, Taylor Swift & Robby Williams (!), take the tube….. I am sure you can literally imagine a young guy or a young woman now and although it seems you only see 2 people because you reduced this huge “group” to only 1 person now, be sure this person runs around 100,000 times out there!
NEW OFFICE – defining a new or your 1st office
budget, 2 rooms, 2nd floor, downtown, no parking lot, close to bus/tram/tube, copy shop around the corner, 2 Cafés around the block, 15 min. drive from home 1 way, near a park….. think about how many offices you´ll get to see now!
– reducing via Elimination Criteria:
what´s most relevant to you when changing the office? That´s your determinator to set the contrast: let´s say it´s an “office on the 2nd floor” (for whatever reason) which is more important than the total space for you, 2nd criteria is a good downtown location. Now you go out and check the available offices with these 2 elimination criterias for rent: you get to see an office with a parking lot for 2 client cars, bus/tram/tube 5 min. walk which costs a little more than expected/calculated, a park is close – 8 min. walk, 3 Cafés are just around the corner, but it´s a 25 min. drive home! By determining what´s most important for you, you choose by eliminating what´s less important.
BUILDING A TEAM – define whom you need
think of 3 – 4 people to widen the options, set the education which is relevant, add favourite hobbies they should have, think of a certain sport which underlines a needed skill you can´t just educate via reading, age, gender. Single? Married? What brings the most outcome: a healthy flexibility or a strong family mindset? Now go out and launch this reqeust and wait for who is answering…..
– reducing via Elimination Criteria
once you meet your prospects for an interview, you quickly know if there´s a need of 3 or 4 people in the new team! And be sure that when it comes to choosing people, there´s much gut feeling needed (your experience with people) and body language added, which all speaks louder than the rational criteria on your written list. You will even probably think about the education factor again once you meet someone who doesn´t bring what you asked for but offers all other talents and skills! If you get new criteria of choice on your desk, after the interviews, be sure to eliminate once again after the same principle but with different relevances than before!
Wait for the next blog-post on Sunday!
BE A DECISION MAKER. BE OUTSTANDING.
rita jaskolla – Leadership Architect –
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