Stop Doing 99 Other Things!

Deciding and then acting on it means to quit doing 99 other things.  Fact.

Quitters win because they pursue excellence with a decisive focus!  HINT – HINT – The combination of thinking strategically and acting decisively amounts a super power.  READ ON to understand why…..

Apple Computer and Starbucks got back on their original path with a re-activated direction and by quitting everything else which didn´t really help them perform as the best on their market.  If you set up a mission statement, if you know as a company what you stand for, then it´s really easy to concentrate on it and it´s a better strategy than following your daily actions without a “headline”.

Your direction, your banner, your official statement enables you as a leader to make tough quitting decisions where the answer is not obvious.  Yes, to stop doing something which is in-efficient  IS  ALSO  A  DECISION.

Howard Schultz from Starbucks wrote when looking back, that Starbucks message to their customers is being a people company that served coffee, not a coffee company that served people.  Starbucks statement is being the “coffee authority”.

This topic aroused when they decided to remove the breakfast sandwiches and to only focus on coffee to not become another McDonalds….

BE A DECISION MAKER.  BECOME OUTSTANDING.

rita jaskolla – Leadership Architect –