In one of our German TV commercials lately I heard the slogan: > exceeding limits with perfection <
I thought about it, asking myself: is perfection just one method or the only method to exceed our limits? I came to the conclusion: “Yes, it´s one method”. But it´s the TOP method, the leadership method. But, WHAT is perfection?
The German Wikipedia says:
Perfection marks a condition which cannot be further improved. Perfect describes a multiple meaning: on the one hand, it´s immaculacy (latin: integritas), a condition without any damage, then again it´s defined as “reaching the complete” or completion (latin: perfectio), a final result of a lockable series of improvements as an absolute inner usefulness. Both carry the meaning of being “inoutperformable” (I didn´t find a 1:1 translation for the German Word “Unübertrefflichkeit)
The English Wikipedia says:
Perfection is, broadly, a state of completeness and flawlessness. The term “perfection” is actually used to designate a range of diverse, if often kindred, concepts. These concepts have historically been addressed in a number of discrete disciplines, notably mathematics, physics, chemistry, ethics, aesthetics, ontology, and theology.
Why would we need a little perfection for making decisions in our life?
We decide when there´s no process to follow. People take decisions mainly strategically (reaching long-term goals) or sometimes tactically (for short-term goals). But always with the aim to get better and/or to feel better and improve a sudden situation. Otherwise we wouldn´t move a millimeter nor an inch and keep-on enjoying the status quo. As a producer you cannot accept the status quo, which carries a killer effect, long-termly.
Imagine you´re the producer of a well-known product which many people use, daily. It could be an electricial toothbrush or razor. As long as the product is new on the market and every third shopper bought it from you, all is fine: you make money for profit (to invest in innovation) and to pay the employees, rent/mortgage for the building, logistics and in-coming material. If you don´t work on the innovative thought how to improve this product to perfection, and to be first with it, someone else will do it – maybe even using parts or a certain function of your product as a prototype.
The moment you reach a functional perfection you will concentrate on single items and improve those to perfection. It could be a lighter motor for both examples. As for the toothbrush it could be adding something extraordinary: it might play a melody when using, i.e. for kids only. Or the arrangement of the bristles or its colour. A pushbutton could automatically deliver toothpaste. The shape for a razor might be improved as “more handy” or change the surface, give partly more grip to it.
Imagine you offer a great service as a product and you´re fully booked. What could be an extra benefit to look and act more perfectly than yesterday to your customers? It could be the material you use, the teaching aids. It could be speed you implement for feedback by hiring 2 new employees who assist your best staff or implementing faster running computer-programs. It could be moving into a bigger building to offer more meeting rooms to meet-up with your clients and make it more comfortable if it´s affordable. It could be a “we call back within 5 minutes”-service you add to your great customer-service, by…….
If you have permanent customers in your business house, you could give advise or lead them where they want to go as it´s displayed on the floors in hospitals: put coloured lines/stripes on the floor. Colour each floor differently as an orientation or navigation for each department. Link these colours to your flyer and marketing material. Keep-on deciding for more perfection!
Exceeding limits with perfection? Sure, just allow yourself some trespassing…..
BE A DECISION MAKER. BE OUTSTANDING.
rita jaskolla – Leadership Architect –