Trust is the instable and therefore fluctuating factor in the security area when it comes to Decision Making.
In my last post I mentioned that deciding is a critical point where leaders might lose the trust of their involved people because everyone involved leaves the secure zone of the current status quo. Deciding is connected to change and deciding means you move! You move from A to B. You don´t stay where you are. The goal is to grow the business but it might bring a setback instead.
Everyone who leaves a secure zone knows that trust and fear will get involved and mixed. Fear is an emotional part and it´s not really welcome at work. Fear might cause huge doubt, it might bring a blockade and it might “freak out” involved characters. Fear is a factor which adds instablility to a Decision Situation. It could turn into a storm, worst case.
How can you overcome this insecure situation to stay stable during the decision process?
Set yourself a secure “fence” of arguments and communicate this with everyone involved: Every decision process brings a new plan to follow and will be discussed before anything will be activated and changed.
These steps, like the involved tradeoffs you have to let go of, a few risks which will come along, insecurities you can name and the connected consequences bring a clear path of what´s really possible. And that´s where you concentrate on.
Let´s take the example of how Justin Timberlake once made some clear career decisions:
- When growing out of the teenage zone Justin Timberlake decided to sing about new topics like marriage and breakups. It was new territory he entered and sure it was a not secure step. He was singing for a new audience and also for the audience which grew with him. He consciously adapted to his changing audience. He trusted his audience and his instinct, and he took the risky step when offering a “new product”.
- Decide for collaboration! Justin Timberlake decided to work with Pharrell Williams and later with Jay-Z. Plus: both collaborators decided to work with him as well. Both shared their existing audience and gave themselves a great chance to grow their fan-base. What about their “different” audience? Did it match or was it a rather risky decision? Was there any trust available? For Justin Limberlake it meant to be recognized among bigger artists. He focused on the chance to grow his business. The bigger artists took the chance to widen their fan-base and grow as well. Their collaboration was a so-called “joint-venture” which …. worked well.
When you let go of trust during a decision process, it´s automatically handed to the counterpart. It´s a great chance to check how much your customers trust you, your business and your product. Let go of trust to see how it´s returned to you! Stay on track: keep the direction of the goal you´re after.
If you do your homework well fear won´t be present and trust will stay.
BE A DECISION MAKER. BE OUTSTANDING.
rita jaskolla – Leadership Architect –