The N°4 of the “live reactions” I mentioned at the end of my foregoing BLog-post “Re-Structuring?” from June 25th was:
- any loss of time brings a certain loss of power to the team
As a result – if your marketing message is slowly losing power because it starts differing from what your company is by now then your company loses power and authenticity.
This could be the case when you´re a start-up and by now “quite” settled, like after 3 years. This could be the case when you started with a certain aim and your customer requests turned and switched your product more and more into a new direction over a longer period of time. And suddenly the marketing message doesn´t support the original idea anymore.
When your marketing message dies so will your companys´ profit. The positive part is that most people, or say potential customers, nowadays first GOOGLE what they search for.
Your start-up “BRAND idea” isn´t set and fix for the rest of its business life. As long as you´re flexible to survive and still change for serious adaption, you do not own a brand, but build a brand. And you will change your message the day you know that your product and your service now meets the market and reaches its customers. It´s a struggle. And it´s a clear decision to change the slogan!
Who survived with its marketing slogan as a strong brand until today?
GERMANY: (1) OTTO: I like it! (2) HARIBO: Haribo turns children cheery and adults as well! (3) MELITTA: Turns coffee into a consumption (4) KÖNIG PILSENER: Today a King!
USA: (1) FORD: To arrive better [and ] One idea ahead [and ] We build trust (2) McDonalds: I love it! (3) GENERAL ELECTRIC: We bring good things to life – was dropped in 2003 (!) now : Imagination at work (4) CVS/pharmacy: Expect something extra
JAPAN: (1) TOYOTA: Nothing´s impossible
….are there any more ideas from your side? Thank you for your comment!
BE A DECISION MAKER. BECOME OUTSTANDING.
rita jaskolla – Leadership Architect –