Stability is tricky!
A stable company only survives with many variables. It´s a gathering of the variables which keeps a company alive. Therefore a big company is like a huge building – let´s think of the (current) highest building on earth: the Burj Khalifa in Dubai. Stable but necessarily built to move with the winds like a tall blade of grass. The edges of the built-in furniture in the apartments, adjacenting at each other on windy days, offer a free bunk cracking noise, almost like a “click”. Get used to it! It supports the stability factor.
Is your service and product-portfolio “still up 2 date”?
What about YOUR variables? ….built-in as well? Never lean back, thinking of being the ultimate product manufacturer, in case you hit it one day! As an entrepreneur you know how much the customer is the creator of the ultimate product. Yes, only for a while! Our market is spoiled, the information of “how to” is spread and available to everyone, and only individuell or collective wishes still rise!
Be close to your customer, be permanently in touch, share conversations, do your research and surveys each year. If you lose a customer, no worries – not everyone is built by stability. Stable and perma-nently interested customers stay with you. Fact.
Your portfolio is a map! It´s your overview of WHAT you offer, WHY you offer it and for HOW LONG you plan to offer it. It´s a study-biography of the learning from your company! It displays the evolution of your products and services. It may function as an exhibit portfolio for your customers, it may be a test-portfolio for the internal Development Dept., or even an application portfolio.
Keep the tactic of the power of “good-bye!” in your hands. Say “good-bye!” to your worn out services and products as well as to customers who fade with their sales. Be self-critical to keep the variables moving and panning in the wind of the market requests.
BE A DECISION MAKER. BECOME OUTSTANDING.
rita jaskolla – Leadership Architect –