Never surrender ! Never give up!
You recently chose a new goal? And then you sat down with the team to write the plan how to reach it with the detailed steps? Did you and the team notice after just a few days that you might not get to the top of the goal although time did not ran out yet?
Okay, here´s a short story told by Michael Hyatt (MH) during his interview with Michele Cushatt from Febr. 4th, 2015, of what you do when you think after a few days that you won´t reach the set goal:
MH: “…..the aim was to add 1,000 new members to the membership site. It was clear after about day three that we weren’t pacing according to the algorithm we had used in the past to calculate what the results were going to be.
It looked like we were going to finish at about 500 members. At first I kind of denied it. Then I was just
like, “Okay, we were probably just shooting too high,” and I was just tempted to walk off the field. But
fortunately, I got my team in place. We talked about it. We said, “Wait a second. We’re three days into
a 10-day campaign. We don’t have to walk off the field yet. Let’s play until the whistle blows, because
anything could happen.”
As it turned out, we retooled our copy. We retooled our communication strategy. We changed a lot of
the elements of the marketing. We ended up not hitting 1,000 new members but 1,543 new members…
The take away for you today from MH is: if they had walked off the field (and final goal), that would have never happened! It is important to play until the whistle blows.
MH added in the interview the following lesson learned in terms of their decision making:
MH: “Yeah, and just realizing how consequential our decisions are, that sometimes the mere act of
staying engaged, staying in the game, continuing to show up day after day… It’s almost like we were
living out our faith and our belief in the future where anything could still happen. My mind usually
runs to the worst-case scenario, but sometimes the best-case scenario happens.”
You may check out his blog-posts here: http://michaelhyatt.com/
Let me add personally more to this:
One of my quarterly goals for 2015 is to drive to the International Airport once a week in early mornings (at 5:30 a.m.) for half an hour to hand out my biz flyers. I planned to drive there until all my flyers are gone and there are days that people are double as much interested as on other days. It doesn´t matter – I won´t stop! I will drive there now every week for half an hour, and you know what?
In the meantime the staff greets me with a smile and last week one of them approached me, asking what I am “selling” so he took a flyer as well.
Four different flights are leaving this early and many biz people arrive in Terminal A. Of course, some are not interested in my topic and service but any time I am there I do meet interested people. The plan for 2015 works! Now I wait for first results, of course. What can I do better? Yes, drive there twice a week. I might change the tactic …. and the good thing is: it just takes me round about 10 minutes to get there.
BE A DECISION MAKER. BE OUTSTANDING.
rita jaskolla – Leadership Architect –