In my last blog-post I started writing about criteria and that people have trouble analyzing which criteria they truly need to choose to follow a good decision process.
I gave you 3 different examples and started really sketchy – just to follow up on it today! Let´s get back to my 3 examples and look a little deeper and examine their criteria factors more in detail:
A) The Top Model example
We started with a certain precondition which is necessary to go-on at all. This go-on is about the needed features a top model needs to offer to the clients. Clients vary: some need a model only for photo shootings, others need them for a TV-commercial so they need to play like an actor, other clients need a great walk on the cat-walk to present fine clothes. That means, to become a top model a prospect woman needs to add a lot more features now which will be the purchase-criteria of the clients who have a need of top models.
Requirement: as a creator or maker of such models, you need to know what it takes! Best case you´re an expert yourself and you´re from the market. Now, you set yourself the criteria when you think that a regular model became a top model! It includes criteria like great improvement over a fix time-period (have improvement criteria!), getting the most orders during this time compared to others and gaining more self-confidence! That´s only 3 criteria for the makers. In the end, the buying criteria from clients will be most relevant for the survival & success of a top model! Therefore a model needs to offer the full package and has to have a full basket to offer a maximum of the requested tasks as a model to as many clients as possible.
B) Pretending you work as a copy machine developer and you get the task to design a new model, a new device which varies from those on the current market. Precondition is already available, the new requirement is the challenge. For creating an outstanding device you should have a vision, know the requirements and set the criteria like: shape – colour – features/function – weight – material.
If you choose those 5 criteria as chosen above, you need to work on those 5 different areas. In the end, if the new copy machine gets launched …. the customer will have some buying-criteria in his hands to choose a certain model from the market. The more buying-criteria you can offer in 1 device the higher the chance it´s going to be your product which will be purchased! Know the customer, know the wishes and chances are….. made by your criteria!
C) You have a team you work with and the market changed suddenly or you see a tendency for change, which forces you to re-design your team. Precondition here is a running team, the requirement is to settle what the new team needs to accomplish in the future and to find out which skills are needed. As the criteria you have to combine the needed skills to matching team members. That´s how you start re-designing the team in the 1st step. Next criteria is: who is willing to educate for the job? Criteria = will-power. If there´s a new group of will-power people, find out who has the best talent to follow those skills first. Means: who has less trouble than anyone else? Such requirements depend on the people´s education, will and motivation (3 criteria to choose from!). The challenge is to find out who delivers you the criteria, you cannot really set them on your own. You need openness and individual interviews. And then you need to sort by criteria!
It´s similar to what a doctor does when he´s greeting patients at the door in the hospital: He or she has to find out how good or bad the patients condition is (do some necessary tests) and then sort them either to stay in the hospital, to go and see a local doctor for treatment or to go home and sleep it over.
Setting criteria is most relevant from what you will reach in the future! To reach a goal, you need the vehicle (model, device or team member) and a street (path of improvement, developing something new) to go there without any accident (means: keep working on the plan daily!).
Did it help? Please feel free to leave a comment….
BE A DECISION MAKER. BE OUTSTANDING.
rita jaskolla – Leadership Architect –