Life and business is crazy for change these days! Right? I simply thought to brainstorm a little on this topic and compare (OFTB) out of the box to changes!
Just lately online magazines write more & more about companies who work on change. Focused on market growth due to the competition principle companies think – OFTB compared to a plant with certain coloured blossoms – they can just change their business about something relevant:
- they change their names. Now compare OFTB : change the name of a traditional rose and see how the market re-acts to it.
- they change their message to their customers. That confuses customers and they view it as a harsh U-turn, which turns them insecure and they might even stop identifying with the well known brand.
- they change…… (think it through!)
ALERT! Be aware that deciding for a new strategy with the aim to boost sales (no consideration on “how to”) doesn´t allow to copy what others do or did even when they turned it into a success. Are they in another business branch than you are?
Some in the industries buy smaller companies when it´s a lucrative step but they won´t change the name of the new business. Internally, they just add a new department, or they close it once it´s sold.
You can´t copy other businesses “tries” either. It´s the circumstances, their social circles and the environment which interacts with them. You might not be included to THIS change.
If others in your industry will face brankruptcy you will most probably go on the survival mode as well. You´re in with them!
SOLUTION: start a new small company with a product which links to your original business. Add a puzzle piece to grow (back into it). Give it a name, give it a new sales style and strategy. If you try, try with the new only! Don´t change the long-term existing. Be persistent. Improve the product constantly.
Compare this for a moment OFTB: “new born” fight for survival and then they grow real fast. Like babies do. We were all small. We all grew when developing. It´s evolution. Old ones die, mostly fast.
Be smart, rather copy yourself, attract your customers which make you grow. Input raises! New products pull over new folks. It´s attraction which makes you grow once there is the demand.
Change differently. Change your landscape but don´t change yourself. Think OFTB: View a new biz like a new figure on your chessboard. Grow your staff and then take the next move!
BE A DECISION MAKER. BECOME OUTSTANDING.
rita jaskolla – Leadership Architect –